Hey!
Here's Why We Started
And Why We Hope You Stay With Us
Hooked For Life started in 2024 as more than just a brand - it was a way to capture the heart of how we life as a family. From weekend fishing trips, hunting trips and quad rides to campfire dinners and chasing sunsets, our life deeply rooted in nature, tradition, and togetherness.
Each season, we launch a new collection of products - all designed to help your family feel naturally beautiful, from the inside out. Whether it's a cozy hoodie that smells like bonfire by the end of the night or a hat that's been on every fishing trip, our pieces are made to move with you through the wild sea to mountains.
We're honestly just so glad you're here.
If you love fishing trips, forest hikes, salty sea air, and real-deal family adventures, then you'll love sharing what life looks like behind the scenes - from muddy boots to big catches.
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The Family
Meet The Family
We're the heart and hands behind Hooked For Life - a west coast crew that believes the best memories are made outdoors.
Shauna Bradford (Jasken) Founder
The creative force behind the brand, Shauna is a passionate artist and outdoor lifestyle storyteller. She's usually the one behind the camera, behind the designs, or behind the rod. From product ideas to paintbrush strokes, everything she creates is inspired by the wild beauty of Vancouver Island - and the joy of sharing it with her family.
Dylan - Captain, Cook, Net Man Extraordinaire
Dylan keeps the engine running (literally and figuratively). He's the guy you'll find building the fire, or helping spot a deer in the woods. From epic net jobs on double lingcod to hauling gear for sunrise fishing trips, Dylan brings calm, muscle, and laughter to every family adventure.
Tayla - Chef Explorer & Mini Fishergirl
Tayla may be small, but she's got big adventure energy. Whether she's pulling prawn traps, driving the quad with dad with confidence, or hiking hidden trails, Tayla reminds us why we do what we do: to pass down the love for nature, curiosity, and wild-hearted fun. She's a regular feature in our stories - and always steals the show.
Whether we're on the water, in the forest, or behind the scenes, we're all in this together - building a brand and a life that's Hooked For Life.
We can’t wait to chat with you! Enter your message below to make sure your email goes to the right place. We love to hear as much detail as possible so we can know exactly how to help you!
If you prefer to email directly, please reach out to us at hookdforlife@outlook.com.
Talk soon, friend!