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FISH WITH
DAD SALE

25 % OFF our 'Hooked' T-shirt - the perfect Father's Day gift for outdoorsy dads!

USE CODE: DADSDAY25 at checkout

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BOMBER COLLECTION

Iconic Hawaii Mars water bomber will retire to BC Aviation Museum, on Vancouver Islandwhere it will form the centrepiece of a wildfire aviation exhibit. This final landing in Victoria marks the end of an 80-year storied history for Hawaii Mars. 

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FOREST COLLECTION

Bring the beauty of nature indoors with our West Coast inspired dishtowels. quality and meticulous detail, these tea towels feature our NEW Forest design, adding a touch of rustic elegance to your home or space all year round! Don't forget to check out the forest candles and even pillows, we have you covered! This collection is an outdoor lover's dream.

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FOR EVERY SALMON TEE
PURCHASE, WE'LL MAKE A
CONTRIBUTION TO THE
PACIFIC SALMON FOUNDATION
IN CANADA

WELCOME
TO OUR SHOP

Welcome visitors to Hooked For Life Shop where your love for the outdoors comes to life through stylish and comfortable apparel. We believe that clothing should not only express your passion for the outdoors but also be as durable and with quality as the landscapes that ignite us.

 

Explore our collections, and let our clothing become a symbol of your connection to the the outdoors and being Hooked For Life.

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MEET SHAUNA

The Heart Behind Hooked For Life

Hi, I'm Shauna Bradford (Jasken) - founder of Hooked For Life, mom to a fearless little adventurer, and lifelong lover of wild coastal places. I grew up in Port Alberni, pending summers growing up Iin Barkley Sound, near Bamfield and now live with my family in Ladysmith, BC, where we're never far from the water, the mountains, or our next fishing trip.

Hooked For Life was born from that blend of adventure and connection - a brand that reflects  who we are: a fishing chasing salmon, lingcod, crabbing at sunset, exploring hidden trails, and sharing sushi on the bow of our boat. Whether we're pulling traps, catching halibut, or just soaking in  the beauty of Vancouver Island, our goal is to inspire families to get outside, make memories, and pass down traditions the wild way.

I'm also an artist at heart, and I've recently begun sharing my fish art prints online. My designed are often sparked by photo's Isee online and asking permission to use their image to create my fish art. Follow along on Instagram @definedlinefishart to view my fish art.

I believe in bold adventures, honest reviews, real snacks, and keeping it real - with a little charcuterie on the side.

Thanks for being with us. You're not just following a brand - you're part of our crew. When you shop Hooked For Life, you're not just buying gear - your stepping into our storu. One that's rooted in the salt air, the smell of cedar, and the joy of making memories outside together.

Follow along on Instagram

@hooked_for_life_adventure for behind-the-scenes reels, product drops, and a peek into the real-life adventures that inspire it all.

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